Using Nvivo, a text-analysis software, DASIL compared Clinton and Trump’s convention speeches to demonstrate the stark contrast between the two presidential candidates. The previous post briefly examined key themes in each candidate’s address using word clouds. This analysis expands on the previous post with a more in-depth comparison of the two candidates’ approaches to the following themes:
In Donald Trump’s speech, 10 out of 13 times in which “immigration” or “immigrant(s)” is mentioned, it’s accompanied by words with negative connotation such as “illegal”, “radical”, “dangerous”, or “uncontrolled”. According to Trump, immigration is deemed the cause of poverty, violence, drug issues, unemployment, and terrorism.
In contrast, Clinton presented herself as an advocate for comprehensive immigration integration, which is clearly demonstrated in her convention speech: 2 out of 4 times Clinton mentioned these words, “immigration” or “immigrant(s)” is accompanied by positive words and phrases. She described immigrants as “contributing to our economy” and “hardworking”.
Given the long-standing lag in job growth, outlining a vision for jobs creation and income gains is among the top priorities on the two candidates’ agenda. As mentioned in a previous post, Trump held a pessimistic outlook on the American economy: 4 out of 13 “job(s)” words mentioned by Trump are surrounded by words with negative connotation. The Republican nominee talked about the prospect of jobs and wages reduction with Clinton administration and consider regulation “one of the greatest job-killers of them all.”
On the other hand, Hillary Clinton chose to deliver a more hopeful view of the matter. She highlighted the prospect of good-paying jobs and the effectiveness of her policy in job creation. None of out of 18 times she touched upon the subject of employment did she make a negative remark on the issue.
The two presidential candidates frequently mentioned “America(ns)” in their speech, and the word clouds visualize the frequency of the use of these words between Clinton and Trump. In fact, Trump mentioned “America(ns) almost three times as often as Clinton did – both in terms of count (number of times “America(ns)” is mentioned) and percentage (number of times “America(ns)” is mentioned as a percentage of total word count).
Even though both Trump and Clinton embraced patriotism in their convention speeches, they did so in two strikingly different ways. The Republican Party and its presidential nominee portrayed America as a country under attack by all things foreign; the country is in a dark place and Trump is the one to “make America great again.” In contrast to Trump’s nationalism, Clinton talks about American in optimistic tones, emphasizing the family values – faith, community, and togetherness – that middle-class Americans adhere to.