After the Republican and Democratic Conventions in July, the 2016 U.S. presidential race is on between Democrat Hillary Clinton, who is making history as the first female presidential nominee from one of the two major political parties, and Republican Donald Trump, the contentious and provocative New York billionaire. The race for the White House this year is undoubtedly one of the most memorable events in the history of American politics, partly because of the stark contrast between the two candidates, from their political and economic agenda to their appeal to voters. Using Nvivo, a text-analysis software, DASIL compared Clinton and Trump’s acceptance speeches at their respective party conventions to further demonstrate these differences.
Main theme and important issues
“We” versus “I”
Using Nvivo, DASIL also compares how often the two presidential candidates used “we” words – such as we, our, ours, and ourselves – versus “I” words – such as I, me, my, mine, and myself in their convention speeches.
For every time Clinton said “I”, she said “we” 1.83 times, while her Republican opponent said “we” only 1.5 times for each “I”. With a 1.50 “we”-to-“I” ratio, Trump delivered a more self-focused convention speech than his Democratic rival Hillary Clinton, whose speech has a “we”-to-“I” ratio of 1.83. The difference in use of “we” versus “I” words between the two candidates reveals much about their speaking styles, personalities, and even chances of winning the election. A Bloomberg Politics study of convention speeches dating back to 1976 finds that the public tend to favor candidates who use more “we” words relative to “I” words. In nine out of 10 elections since 1976, the general election winners achieved a higher “we”-to-”I”-word score compared to his opponent [Bloomberg]
Bloomberg points out that “we” words inspire confidence in others and also reflect the speaker’s self-confidence, which is a key quality in good leadership. Clinton’s “we”-to-“I” victory over Trump in her convention speech suggests that she’s in the lead position to win in November. Trump’s speaking style is more personal; furthermore, his I-word usage reveals feelings of insecurity, perhaps due to a lack of political background and experience on political issues.